Summaries and notes from books about interpersonal and social skills.
Books that change your behavior do so with a mix of “a-ha!” mindset shifts, backed up with tactics that put them into practice. For me, The Ultimate Sales Machine by Chet Holmes was a good balance of both.
I appreciated this book because it was very hands-on. As Chet himself notes in the earlier chapters, the advice he gives is stuff everyone has heard before. What makes the difference is understanding how they work in practice, then having the persistence and the will to make them stick. Chet tells a lot of stories that really drive his sales principles home.
Below are 8 of the best takeaways I had from the book. Note that a lot of the examples below are synthesized and summarized, they’re not taken word-for-word from the text.